Nobody puts Baby in a corner.

Johnny Castle, Dirty Dancing, 1987

Media kit or press kit? It doesn’t matter what you call it, as long as you have one.  It’s an essential business tool.  It’s a simple one page CV-like document which highlights who you are, what you stand for, how to work with you and if you haven’t got one for your business you’re losing money.  But not for the reason you might think.
This phrase has become common parlance in the entrepreneurial world.  I’ve tried unsuccessfully to find the original source of that quote, but two names came up, Porter Gale in her 2014  book of the same name  and Tim Sander’s, check out his FB business page.  Let me know if you know who the original source is, I’d love to know the answer.

How is this relevant to media kits?

Well it all comes down to whether or not people know what you stand for and what you believe.  Easy if your Oprah Winfrey, Marie Forleo or Tony Robbins, but what about us mere mortals? Simple. Make is easy for your network i.e. your colleagues, friends and family to know what you stand for.

Do your network know what you stand for?

One way to do that is to have a media kit readily available on your website, or as a handy PDF to share with people.

This works. I know it does, because I recently highlighted the following tweet to my good friend, and client, Jessica Lorimer.

I saw this tweet, and because I know Jess well (full disclosure: we’re mutual clients. I’m a member of her paid community, and I recently created her Smart Leaders Sell 90 Day Sales Planner) I shared it with her.

Within hours she was on …

Yes really.

A huge visibility opportunity where Jess gained national coverage.

Now Jess took the action and contacted Helena directly. She pitched her opinion and perspective. She jumped on a train got to the Channel 5 London studios.   I didn’t do that for her. She did.

But how did I know that Jess wanted media opoprtunities about the gender paygap?

When I work with clients I get to know them, and their business. I stalk them (legitimately of course!).  And I know that Jess has a PR consultant, the rather marvellous Amanda Ruiz.  So if I see opportunities for clients like Jess, be it a newspaper article, #journorequest on Twitter or trending conversation they should be involved in I highlight it to them.

Why?

Because when you work with me, I want you to be successful…

What if you’re doing your own PR?  Do you need a media kit to get PR?

No you don’t.

You just need to know what you want to be known for and what you can comment on.  Then start doing that i.e. commenting and engaging in the conversation.  On Twitter, follow #journorequest or #haro to find those media opportunities, and jump on them, like Jess did.

But, what about your network?

If you believe that your network is your net worth you could bombard them with information about your business. But quite frankly unless it’s relevant to them, they’ll get bored jolly quickly.

Create a media kit!

Create your media kit and let them know what you care about, what you can talk about and ask them to bear you in mind if they see any media, blogging, vlogging, editorial opportunities where you have an opinion.  Simple. Ask them to be your eyes and ears. Post it on your website, if you have a tribe of raving fans tell them what you stand for across your communication channels (email, social media, social profiles and the list goes on).

Now if you don’t have a media kit and you want one, I can create it for you. Click here to check out the media kit I made for The Divorce Alchemist aka Emma Heptonstall.   Emma’s brand is super pretty, but fear not, I don’t just do pretty (though I’m rather great at pretty!).

Now if you don’t want to pay me to do it, you can do it yourself.  Check out these media kit templates you can download from Creative Market.

Your media kit needs to be more than pretty!

But remember, your media kit is not just about how it looks, it’s also about the relevancy of the content.  Now that’s where the real value add of working with me is.  I can spot the brilliance in your brand and help you shine a light on it through your media kit.

Don’t lose media opportunities.

Order your media kit, from £97.

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